The "big 5" traits are agreeableness, openness, conscientiousness, neuroticism, and extraversion. After this research was ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. There are hundreds of traits psychologists use to describe someone’s ...

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

Being a strong, independent woman is more than a trendy label; it's a lifestyle and a mindset that shapes how you navigate the world. It's about cultivating qualities that allow you to stand ...

Some people never seem to get sick of social time. These folks shine at parties and professional meetups. If you know someone like this, you’d probably describe them as an extrovert — the polar ...

Are you impulsive, stressed, or moody? Perhaps organized, active, and helpful? A new study suggests that the latter traits may define the human lifespan. Researchers have identified that specific ...

People deemed “cool” boast six surprisingly similar personality traits across cultures, according to a new study that hints at the role played by broadcast media in standardising the meaning of the ...

There comes a point in dating someone new when you may inevitably start to wonder, "What are we?" While it's clear you're both into each other, what's not clear is whether you're seriously in this for ...

Conventional wisdom says you might be an introvert if you’re quiet and shy. In this view, everyone else is an extrovert (also spelled extravert in psychology circles) — an introvert’s outgoing, social ...