When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

To learn more about the impact of AR and VR, we asked experts for their thoughts on how to use these emerging technologies to their fullest potential. Today, consumers are more inclined to support ...

Have you ever scuba-dived with sharks? Or reached the peak of the Himalayan mountains? These once-impossible experiences aren’t impossible anymore, well.. kind of. With the rise of the metaverse and ...

How will customer experience be enhanced as more people explore the brave new world of the metaverse with VR devices? Without virtual reality (VR), the metaverse is simply another website, however, ...

Does the average person want to shop for apparel in virtual reality (VR)? Speaking for myself, it sounds rather cumbersome -- having to plop on a headset to browse for, say, trousers as opposed to ...

This year has introduced retailers to a variety of unique, technology-driven opportunities to engage with consumers. Ever since the Pokémon Go craze, augmented reality (AR) and virtual reality (VR) ...

When Chiwei Lee joined Meta—then called Facebook—11 years ago, he had a front-row seat to the emerging power of social media. Lee saw the rush of people connecting with old friends and family members ...

Are you a print subscriber? Activate your account. By Jon Springer - 2 hours 20 min ago By Erika Wheless - 2 hours 20 min ago By Lindsay Rittenhouse - 4 hours 13 min ago By Gillian Follett - 4 hours ...

Forbes contributors publish independent expert analyses and insights. I am a veteran ad industry journalist with a fondness for tech. Way back in 2015, Austin Mace and Ryan Thomas co-founded Subvrsive ...