It is not often that a TV network is faced with airing a completely new sport for the first time, much less one of that sport’s marquee events. It’s even rarer for a network to ace the test in Year 1.
TNT Sports enters its second week covering the French Open for the first time, and it’s unclear whether the venture has been a success. Little in the way of viewership data has trickled out, but the ...
There were a lot of skeptics when TNT took the reins of the U.S. coverage of the French Open (more about the name below). The outlet hadn’t aired tennis since 2003, the incumbent NBC had broadcast ...