MaxClicksBiddingScheme Data Object - Campaign Management
Nov 13, 2024 · Defines an object that represents the maximum clicks bid strategy type. With the MaxClicks bid strategy, you don't need to set ad group or keyword bids. Microsoft Advertising …
Budget and Bid Strategies - Microsoft Advertising API
Nov 13, 2024 · With the TargetCpa (cost per acquisition) bid strategy, you don't need to set ad group or keyword bids. You set your budget and your target 30-day average CPA, and Microsoft Advertising …
TargetRoasBiddingScheme Data Object - Campaign Management
Aug 4, 2025 · Microsoft Advertising will always respect your overall budget limit, but if you want greater control over your bids while using Target ROAS, you can also set a maximum CPC (cost per click).
Bid Strategy Record - Bulk - Microsoft Advertising API
Nov 14, 2025 · The maximum cost per click that you want to spend with the corresponding bid strategy type. This field is only used if the Bid Strategy Type field is set to MaxClicks, MaxConversions, …
Automated bidding overview | Microsoft Advertising
Maximize your spending with automated bidding strategies from Microsoft Advertising. Optimize your cost per click bids in real time to enhance the chance