The Peugeot Sculptor Ad That Changed Everything
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YouTubeElements Brand Management
The Peugeot Sculptor Ad That Changed Everything
What if your customers wanted your brand so badly… they’d build their own version of it? In 2003, Peugeot ran an ad in India that became legendary. A young man sees a poster of a Peugeot 206. He can’t afford it — but he wants it. So he buys a beat-up Ambassador. Then starts reshaping it — with hammers, welding torches, and friends ...
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